Digital and Retail Media professional with 9 years of experience driving go-to-market strategies, omnichannel retail activations, and ecommerce growth for global brands. Proven record in Amazon and key retailer partnerships across Iberia (El Corte Inglés, Druni, Douglas, Primor, Amazon). Skilled in data-driven decision-making, category growth, and cross-functional collaboration to deliver business impact in highly competitive consumer product markets.
