I am the Commerce Practice Lead and Managing Director for Spain and Portugal at Publicis Groupe, a global leader in communication and marketing services. With over 25 years of experience in the digital and commerce sectors, I have a proven track record of delivering innovative and successful solutions for clients across various industries and markets.My mission is to accelerate the commerce strategy for Publicis Groupe Iberia, leading the growth of the practice and introducing new services in E-Retail, Retail Media, and Live Shopping. I am also a member of the extended management committee in Spain, the Retail Media commission of IAB Spain, and a professor of marketing and e-commerce at Business & Marketing Schools. I leverage my expertise in digital marketing, customer relationship management, and business management to create value for my team, my clients, and my organization.
